About Maria Todd

"Maria inspires a corporate culture that is creative, practical, accountable, solutions-oriented and fosters sustaining and disruptive innovation, and she looks for a similar ilk in the clients she accepts as a consultant and the team that surrounds her."

Maria Todd is an award-winning speaker, corporate trainer, and the author of 9 best-selling professional reference books for health administrators and medical tourism industry professionals. She is a highly sought after domain expert and speaker at hospitals, universities, government strategy sessions, and international industry conferences, worldwide.  Maria enjoys speaking to organizations and senior management and government agencies on topics surrounding healthcare business operations, reimbursement, medical staff leadership, service line strategy, and market growth blended with the commitment to meet the vision of the organization.

She generously shares her hands-on practical experience in healthcare management and health travel (medical tourism) in her recently released medical tourism titles, The Handbook of Medical Tourism Program Development, and the Medical Tourism Facilitator's Handbook (2012, Productivity Press, New York).  Her other books on managed care contracting and physician employment contracting, both now in 2nd edition, have enjoyed high acclaim, and her book on integrated health delivery systems has been the organizational and operational "bible" for many IPAs, PHOs, MSOs, and ACOs.

These books, together with her expertise is in the realm of leadership development, strategic planning, financial turn-around projects, marketing, and small business development set her apart from every other trainer, speaker and consultant in the healthcare industry when it comes to the intersection of managed care, health travel, medical tourism, and expatriate group health benefit design.  Her "See one, Do one, Teach Many" philosophy is world renowned.

 

More than 750,000 physicians, and over 54,000 independent and chain pharmacies are under contract together with home health nurses, air and ground ambulance, dialysis, lab, imaging, vision, hearing, dental, alternative and complementary medicine, behavioral health, chiropractic, and many other ancillary service providers.

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Maria has a natural ability when it comes to bringing together hospitals, doctors, Ministries of Health, Tourism, Economic Development, insurers, employers, hotels, airport authorities, and case managers to work together to develop complex infrastructure and promote an image of safe, high-quality healthcare to establish a “brand” for the healthcare destination worldwide. Her unique background in travel, surgical nursing, insurance and healthcare business administration lends perspective rarely found in a project manager.

Maria is pictured with Dr. Meong-Geun Song discussing clinical outcome comparisons of heart valve transplants and CARVAR procedures in the SICU at Konkuk University Medical Center, Seoul, South Korea. Dr Song is the pioneer of the CARVAR procedure. Konkuk established a cardiac center named after Song, and he has been one of the main driving forces to put the school on the international medicine scene.

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Maria is pictured at the podium in Johannesburg, South Africa delivering a Comparative Analysis and Contrast of International Hospital Accreditation Programs at the Inaugural South African Health Tourism Congress. The Congress was supported by the patronage of the South African Ministry of Health and Mpumalanga Tourism Board to prepare for the 2010 FIFA World Cup. Both Maria and Mercury Healthcare's Chief Medical Officer, Dr Michael J Silvers, were invited to present. Following the Congress, the two were hosted on Safari in Kruger National Park.

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Identity Theft Happens
Back in October, 2009 my debit card went to China without me and whooped it up at what VISA called a "Drinking and Dancing Establishment".  Wells Fargo decided that while my card was being used to complete a "card present" transaction, it was simultaneously being used at the local organic grocer.  They figured I was at the grocery store because of my spending profile, and that the other lifestyle was likely not me. How did they get through not one, but three transactions totalling over $2700 with a "card present" transaction? Not sure, but these days, one can take the number off a magnetic strip and simply make a new card. For this and other reasons, FACTA is now a necessity.

By August 1, 2009*, virtually all health care providers (including hospitals and physicians) throughout the United States will be required to comply with new privacy and security requirements to prevent identity theft. These new requirements are referred to as the Identity Theft Red Flags Rule (the "Rule") and it applies to any "Creditor" who maintains "Covered Accounts," as those terms are defined in the Rule.

For free templates and model policies

Applicability of the Rule

The American Medical Association ("AMA") and other associations including Medical Group Management Association, (MGMA) have recently corresponded with the FTC arguing, among other things, that the agency's interpretation that the Rule applies to physicians is overly broad. The definition of the term "Creditor" and whether health care providers fall under such a definition is at issue. The Rule defines the term "Creditor" as having the same meaning as in the FCRA, which was derived directly from the definition of "Creditor" in the Equal Credit Opportunity Act ("ECOA"). The ECOA defines the term to include, "any person who regularly extends, renews, or continues credit; any person who regularly arranges for the extension, renewal, or continuation of credit; or any assignee of an original creditor who participates in the decision to extend, renew, or continue credit." The term "Credit" is defined in the ECOA as, "the right granted by a creditor to a debtor to defer payment of debt or to incur debts and defer its payment or to purchase property or services and defer payments therefor."

The FTC maintains that anyone who defers payment for services provided beyond the date of service is a Creditor and a health care provider that bills a patient after having provided medical services clearly fits that definition. Makes perfect sense to me.

The second key definition of the Rule is "Covered Accounts." A "Covered Account" is defined as (i) an, "account that a ... creditor offers or maintains, primarily for personal, family, or household purposes, that involves or is designed to permit multiple payments or transactions, such as a credit card account, mortgage loan, automobile loan, margin account, cell phone account, utility account, checking account, or savings account, and (ii) any other account that the ... creditor offers or maintains for which there is a reasonably foreseeable risk to customers or to the safety and soundness of the ... creditor from identity theft, including financial, operational, compliance, reputation or litigation risks."

Five Things To Do Now
  1. The Rule requires Creditors to develop and implement an Identity Theft Prevention Program ("Program") that identifies, detects, and responds to activities that could indicate identity theft. These Red Flag activities may include, for example, unusual account activity, fraud alerts on a consumer report, or attempted use of suspicious account application documents.
  2. The second element is the development and implementation of policies and procedures designed to detect Red Flags.
  3. The third element of the Rule requires the Program have appropriate responses to prevent and mitigate the crime.
  4. The fourth element is the development and implementation of policies and procedures to reassess and update the Program periodically. A Creditor should review the Program to determine if the list of Red Flags included in need to be amended as a result of changing risks of identity theft.
  5. Finally, the Program must be managed by a Creditor's board of directors or senior employee, include appropriate staff training, and provide for oversight of any service providers with whom the Creditor contracts.
It's not really hard to do and I have developed a sample compliance plan and monitoring templates.  For access to copies of these, click below:
Sample Policy and Procedure
Sample Monitoring Report
Sample Medical Group Identity Theft Program Desription

Although compliance with the Rule was technically mandatory as of November 1, 2008, the FTC has granted entities subject to its jurisdiction a six-month forbearance period (ending on May 1, 2009) before it will begin enforcement of the Rule. The FTC also recently announced that effective February 9, 2009, its civil monetary penalties for violations of the FCRA, including the Rule, have increased to $3,500 per violation. NOTE THE IMPLEMENTATION DATE HAS BEEN PENDED AND RESCHEDULED... AGAIN.

About the Author:

Maria K Todd, MHA, PhD is known around the world for her expertise and generosity in sharing ideas, techniques and practical tools with her colleagues in the industry. She is a leading health care industry consultant and described by clients and peers as a visionary and thought leader. Statistically, she is the leading trainer in managed care contracting worldwide.  Since 1989, she has lectured professionally through colleges, universities, seminar companies, publishers and non-profit professional associations as well as on-site private training classes for hospitals, medical groups, offshore revenue cycle business process organizations and pharmaceutical and medical device manufacturers. In total she has delivered more than 2600 managed care training classes and seminars to over 53,000 attendees and participants.  Every month the number grows higher and higher!

Conflict Disclosure: The author is a professional consultant and derives a substantial percentage of her income reviewing managed care agreements and advising hospitals, physicians and others on matters regarding managed care and contracted reimbursement. The author previously worked for a Health Plan in provider relations as a contract negotiator. The author has no other conflicts to declare. This disclosure accurate as of November 5, 2008.

Notice: Please remember that the opinions, and information contained in this document is that of the individual author.  These materials (1) do not constitute legal advice; (2) do not form the basis for the creation of any relationship; and (3) should not be relied upon without seeking specific legal advice with respect to the particular facts and current state of the law applicable to any situation requiring legal advice. These materials may only be reproduced with the prior written consent of Maria Todd.  These materials are provided with the understanding that the author is not rendering legal, accounting, or other professional advice or opinions on specific facts or matters, and, accordingly, such entities assume no liability whatsoever in connection with their use.

 

You can learn more about managed care contracting in Maria's latest book,The Managed Care Contracting Handbook, 2nd Edition (2009)

 

 

 

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© 2010. Maria K Todd. All rights reserved.  No part of this article may be reproduced in any form by any electronic means (including photocopying, recording, or information storage and retrieval) without permission in writing from the publisher, except for reading and browsing via the World Wide Web.  Uses are not permitted to mount this file on any network servers. For more information or permissions, call 800.209.7263 begin_of_the_skype_highlighting 800.209.7263 end_of_the_skype_highlighting begin_of_the_skype_highlighting 800.209.7263 end_of_the_skype_highlighting begin_of_the_skype_highlighting 800.209.7263 end_of_the_skype_highlighting begin_of_the_skype_highlighting 800.209.7263 end_of_the_skype_highlighting.


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